Founded in 1983 by Joseph and Susan Rivera with the help of their close friends and family, Joe Jr., Lori and Jeff, Larry, Pro-Torque has grown from a small, local torque converter rebuilder, to a complete R&D facility with full manufacturing facilities and world-wide marketing and sales capabilities. This growth has forced Pro-Torque to move to a new state-of-the-art facility located on Long Island, New York-not far from the shop where Joe Sr. started his business in 1983.At the core of Pro-Torque is a basic philosophy: Quality doesn't cost, it pays. Since its inception, Pro-Torque has focused on quality and quality has been the reason for their phenomenal growth and loyal customers.

Joe Sr's has been in this business for over 45 years and that experience is evident everywhere you look at Pro-Torque. He has designed and built much of Pro-Torque's machinery and he still takes part in training new technicians. Joe Sr. has a strong presence in the manufacturing plant where his "get things done" attitude is put into practice. 

Pro-Torque's product line includes the highest quality remanufactured torque converters available, and we specialize in hard-to -find units including imports, antiques and industrial models. But ever since Joe Sr's research and development project on his own Street rod projects, high performance torque converters have been their passion. Pro-Torque is on the quest to produce the most advanced high performance torque converters for performance transmissions available.

Joe Rivera SR with his latest project car 53 Studebaker named BADBAKER. This vehicle has an LSI motor and 4L60E trans

The transition to the next generation of torque converters has been led by Joe Rivera Jr. who literally grew up in this business.  Working part time as a helper where his father was employed since we was a teenager he went full steam ahead right after school.  For any of you who have met Joe you will know that you will find very few people in this business that have the same level  passion and energy about the transmission industry.  From new online ordering capability to the implementation of CNC Machining in the manufacturing process, Joe is considered an industry leader in custom-built torque converters. This second generation  Joe Jr. (whose motto is "knowledge is power …but actions are powerful") has brought an immense knowledge of computers to the business that has catapulted Pro-Torque to the forefront of the torque converter industry.  He stays very active in many of the industry internet message boards and communities.  As well as serving as President of the TCRA (Torque Converter Rebuilders Association)

Joe Rivera Jr at ATRA Seminar in Las Vegas.

He has been a presenter at several torque converter seminars as well as a contributor to the trade publications.  Recently Joe Jr. was contacted by ATRA help guide them with their torque converter related issues along with the other Board Members of the TCRA in which he is Secretary.  The primary goal is for the TCRA to improve relations between the torque converter and transmission industry.  The mantra is “Education through Improved communication”. 

Pro-Torque's new facility has the latest in rebuilding equipment, and machines designed and built by Pro-Torque specifically for developing and building, new high-tech performance converters, ensuring our technological advantage in this part of the business.  Including several pieces of CNC equipment that they use in their rebuilding process

Larry Cernilli Technical Director and Head of CNC Dept.  Has been involved in the torque converter industry for over 30 years and is the lead designer of the CAD CAM program

 

Jeff Sherman  (A.K.A. The “Sherman Tank” ) is the Customer service manager and has over 25 years of experience in the torque converter industry.  He has been involved in every aspect of the business including the manufacturing process, customer service, sales and marketing.

Our research and development team is working on everything from the fastest race cars holding many records in every aspect of racing in the country to new vehicle applications like the “Hotter than ever Diesel Truck Market”  to C6 Corvette, GTO, and Hummer to the to '05 and later Mustangs to the fast growing Import performance. We are currently in the testing stages with the latest computer controlled dyno testing equipment available.

  
One example of our focus on the future has been our dedication to the internet. We were one of the first torque converter companies on the web. The internet will be the way we do business in the future. We are currently working on an online ordering system as well as an online catalog. We put up on our site as much technical information as possible so you, the consumer, can make an educated choice when selecting a torque converter. (Please note that this information is separate from our ordering information. Our goal is to educate the consumer first.)